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Canada's #1 Full-Service Marketing Agency
Serving brands across North America with strategy, design, and real-world experiences that move people.
Giving Back ✦ 1% for the Planet Partner
1% of every eco product order goes directly to One Tree Planted — reforesting communities across North America and beyond.
We connect digital strategy with physical presence and real-world experiences — so your brand isn't just seen, but genuinely felt.
Ocean Impact ✦ 4ocean Partner
1% of every branded drinkware order funds 4ocean — pulling plastic from oceans and coastlines around the world.
24 units — hoodie, cap & water bottle — each with a 1-colour logo. $1,500 + tax. Ready to rep your brand everywhere it matters.
B Corp certification is the gold standard for responsible business — awarded to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. Every supplier in our network has earned it.
1% of every eco product order plants trees with One Tree Planted.
1% of every drinkware order removes ocean plastic with 4ocean.
Fair wages, safe conditions, and worker rights baked in — not an afterthought.
Lower carbon footprint, responsible materials, and verified sustainability practices.
Your branded merchandise carries the values your customers actually care about.
Third-party audited, publicly scored, and held to a higher standard every year.
Meet Our Founder
Built on the belief that every brand deserves a powerful presence — online and in the real world. With a background in digital strategy, experiential marketing, and branded merchandise, Xaria created a full-service agency that drives real results for clients across North America.
Who We Are
Alexara is a full-service marketing group built for brands that take themselves seriously. We bring together digital marketing, branded merchandise, live event experiences, and print — all under one strategic vision that's entirely yours.
Based in Surrey, BC. Working across British Columbia and beyond.
Meet the teamFour disciplines. One cohesive brand strategy. Delivered with intention.

Social media strategy, paid advertising, SEO, and content that builds authority and drives real results.

Custom apparel, promotional products, and branded gifting that keeps your brand in front of the people who matter.










Our Approach
Most agencies pick a lane. We don't. Because your customers don't live in a single channel — they see your Instagram ad, pick up your branded tote at an event, and walk past your storefront sign. Every touchpoint is an opportunity to make the same powerful impression.
We build the bridge between your digital presence and your physical one — so that wherever your customer finds you, they recognise you.
Start a conversation
Ready to Start
Tell us about your brand and what you're working toward. We'll come back with honest thinking and a clear path forward.
Get in TouchAt AleXara Marketing Group, we believe in the power of strategic branding to transform businesses. From crafting compelling brand stories to implementing results-driven digital strategies, our mission is to help brands unlock their full potential.
We're here to take your business to the next level. Through consistent, meaningful touchpoints across digital, physical, and experiential channels — your brand becomes impossible to ignore.
Elevate brands through strategic marketing initiatives, fostering connections and enhancing brand visibility for businesses of all sizes in a competitive landscape.
Leverage innovative techniques and data-driven insights to create impactful experiences that drive measurable growth and long-term success for every client.
Marketing should never be temporary or forgettable. We build brand familiarity through repeated, meaningful exposure across every channel that matters.
Xaria Russell, the founder of AMG, is a marketing strategist and brand expert dedicated to helping businesses build impactful, stand-out brands.
With a passion for digital marketing, branding, and web design, she created AleXara to provide innovative, results-driven strategies that empower businesses to thrive in a competitive digital world.
Her mission is simple — help brands create meaningful connections, drive engagement, and achieve long-term success.
"Empowering brands, one strategy at a time."
Whether you're starting from scratch or scaling an established business, Alexara is the strategic partner built to take your brand further.
Built on the belief that every brand deserves a powerful presence — online and in the real world. With a background in digital strategy, experiential marketing, and branded merchandise, Xaria created a full-service agency that drives real results for clients across North America.
As a Black woman entrepreneur, Xaria brings a lived understanding of what it means to build something from nothing — and an unwavering commitment to helping other founders do the same.










We tell clients what they need to hear, not what they want to hear. Our reputation is built on straight talk and real results.
We'd rather do fewer things exceptionally well than spread thin across everything. Every project gets our full attention.
We're Black-owned, woman-owned, and Surrey-built. Supporting diverse businesses and giving back to our community is core to who we are.
When something goes wrong — and sometimes it does — we own it, fix it, and make it right. No excuses, no runaround.
B Corp suppliers, 1% giving programs, and ethical sourcing aren't initiatives — they're the baseline. We don't know how to do it any other way.
We don't do vendor relationships. We do partnerships. Your wins are our wins — we're invested in the outcome, not just the deliverable.
We're always looking for driven people who care about craft, community, and impact. See what's open.
We develop and execute data-driven digital strategies that increase visibility, strengthen brand identity, and drive meaningful engagement. From content creation to campaign execution, we ensure your brand shows up consistently and effectively — where your audience is spending their time.
Your brand should live beyond the screen. We curate high-quality promotional products that integrate into your audience's daily lives — keeping your brand visible, useful, and top-of-mind long after the campaign ends.
We create brand experiences that people remember. From trade show activations to corporate events and community campaigns, we help your brand show up in the real world in ways that leave a lasting impression — and generate real results.
Book a free 30-minute consultation and we'll map out exactly what your brand needs — no pressure, no commitment.
Let's build something worth showing off. Book a free consultation and let's talk strategy.
Already buying promotional products from another supplier? Send us your current quote and we will beat it on the exact same product at the exact same quality. No substitutions.
At Alexara Marketing Group, we believe that how a brand shows up in the world matters — including the impact it leaves behind.
We donate 1% of revenue from two specific product categories to organisations doing real, measurable work for the planet. No greenwashing — just direct impact tied to what you buy.
B Corp certification is the gold standard for responsible business — awarded to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. Every supplier in our network has earned it.
Fair wages, safe conditions, and worker rights baked in — not an afterthought.
Lower carbon footprint, responsible materials, and verified sustainability practices.
Your branded merchandise carries the values your customers actually care about.
Third-party audited, publicly scored, and held to a higher standard every year.
The promotional products industry generates millions of items every year. At Alexara, we're committed to helping our clients make thoughtful choices — products that people actually use, made from materials that respect the environment, sourced from suppliers who share our values.
Sustainability isn't a checkbox for us. It's a lens we apply to every recommendation we make — from the products we source to the campaigns we design.
We partner with suppliers who lead the industry in eco-responsibility, including PCNA's ProudPath™ program, Gemline's sustainable collections, and S&S Activewear's recycled-material lines.
We actively source from suppliers with certified sustainable materials — recycled PET, organic cotton, FSC-certified paper, bamboo, and post-consumer recycled stainless steel.
We recommend products people will actually keep and use — reducing waste by ensuring your branded merchandise has genuine longevity and utility rather than ending up in a drawer.
We partner with suppliers who hold industry certifications — GOTS, bluesign®, Fair Trade, WRAP, and Fair Labor Association accreditations — so you can trust the supply chain behind your brand.
We prioritize suppliers who use minimal, recyclable, or compostable packaging — and we encourage consolidated shipments to reduce the carbon footprint of delivery.
As a Black-owned and woman-owned business, we understand the importance of representation. We actively support diverse suppliers and community-driven organizations in everything we do.
Sustainable marketing isn't just about materials — it's about building brands that last. We invest in strategies that create lasting impressions rather than disposable campaigns.
We carry hundreds of eco-certified products across every category — from RPET backpacks and recycled stainless drinkware to organic cotton apparel and FSC-certified notebooks. Ask us to build you a fully sustainable brand kit.
Let us help you choose products that reflect your values — and resonate with a generation that cares about where things come from.
Surrey, BC · 100% Commission · Contractor Role · Unlimited Earning Potential
Alexara Marketing Group is a full-service marketing agency serving businesses across Canada. We're looking for driven, self-motivated individuals to join our Business Associate program — representing our services to local businesses and earning commission on every deal they close.
This is a 100% commission role. If you're the kind of person who wants unlimited earning potential, hates being micromanaged, and thrives when you control your own income — this was built for you.
Takes about 5 minutes. Your answers go directly to our hiring team.
Branded apparel, drinkware, bags, accessories — our most popular category.
Trade shows, pop-ups, corporate events and brand activations — highest average order.
Social media management, paid ads, SEO — ongoing relationships, highest commissions.
Commissions are paid within 30 days of the referred client's invoice being settled in full.
Tell a business about Alexara and send us their name and contact info via our referral form — or just cc us on an email intro.
Our team reaches out, handles the proposal, closes the deal, and fulfills the order. You don't have to do any selling.
Once the referred client's invoice is paid, we transfer your commission directly to you within 30 days. E-transfer or PayPal.
You don't need to be a client, a marketer, or even in the industry. If you know a business that needs branded merchandise, events, or digital marketing — that's enough.
Referral must be a business that has not previously worked with Alexara.
Commission is paid once, on the referred client's first paid invoice only.
Any completed order qualifies — no minimum spend required from the referred business.
You must submit the referral before the client makes contact with us to be eligible.
Send us their name, business, and best contact — we'll handle everything else.
Everything you need to know about working with Alexara. Can't find what you're looking for? Contact us.
"We came to Alexara with a vague idea for our product launch event and left with a full brand experience. The branded merchandise, signage, and digital support were all perfectly aligned. Our team couldn't believe the quality."
"Alexara sourced 400 custom water bottles for our annual conference in under two weeks. The B Corp certified suppliers were a huge plus for our ESG report. Xaria's team was communicative, fast, and the product was exceptional."
"I've worked with three different promo companies before Alexara. None of them came close. The attention to detail, the sustainability focus, and the actual follow-through on deadlines was exactly what we needed."
"As a small business owner, I was nervous about the budget. Alexara worked with me to find the right products at the right price point and the results were better than I imagined. My customers keep asking where we got our packaging."
"The digital marketing strategy Alexara built for us grew our Instagram following by 4x in three months. More importantly, it converted — we saw a direct increase in bookings tied to their campaign. Worth every dollar."
"We ordered team hoodies for a company retreat of 85 people. Alexara managed the sizing, the artwork, the timeline, and delivered ahead of schedule. The whole team wore them on day one. Absolutely recommend."
Last updated: August 2026. Alexara Marketing Group — Surrey, British Columbia, Canada.
By placing an order, using our website, or engaging our services, you ("Client") agree to be bound by these Terms and Conditions ("Terms"). These Terms govern all transactions and interactions with Alexara Marketing Group ("Alexara," "we," "us," or "our"), a business registered in British Columbia, Canada.
We reserve the right to update these Terms at any time. Continued use of our services following any changes constitutes acceptance of the updated Terms.
All orders are subject to written confirmation from Alexara. An order is not considered accepted until you receive a written order confirmation or approved invoice from us. Verbal agreements or informal communications do not constitute a binding order.
All prices are quoted in Canadian dollars (CAD) and are subject to applicable taxes. Prices are valid for 14 days from the date of quotation unless otherwise stated. We reserve the right to adjust pricing for supply cost changes, currency fluctuations, or prolonged project timelines beyond the quoted validity period.
All orders operate on a Paid Prior to Production (PPO) basis. Full payment of 100% of the order total is required before production begins. No order will enter production until payment has been received and cleared in full.
Important: Any delay in payment will result in a corresponding delay in production and delivery. Alexara is not responsible for missed deadlines or late delivery caused by delayed payment.
Net payment terms are not available by default. Net terms may be extended exclusively to returning clients who meet Alexara's internal creditworthiness and account history requirements. Net terms must be pre-approved in writing by Alexara prior to order placement and are subject to revocation at any time.
For digital marketing projects and certain other service engagements, Alexara may at its sole discretion accept a 50% deposit to initiate work, with the remaining balance due prior to delivery, launch, or handoff of any assets. This arrangement is not guaranteed and must be agreed upon in writing prior to project start.
We accept e-transfer, credit card, and bank transfer. Credit card payments may be subject to a 2.5% processing fee. All payments must be made in Canadian dollars (CAD).
Invoices not paid by the agreed due date are subject to a 1.5% monthly interest charge on the outstanding balance. We reserve the right to pause or cancel services for accounts with overdue balances.
You are responsible for ensuring that all artwork, logos, copy, and content you provide to Alexara are accurate, print-ready, and do not infringe on any third-party intellectual property rights. Alexara is not liable for errors in client-supplied artwork.
A digital proof will be provided for all custom orders before production begins. Production will not commence until written proof approval is received from the Client. By approving a proof, the Client accepts full responsibility for the accuracy of the artwork, including spelling, colours, sizing, and placement.
Important: Once a proof is approved and production has begun, changes cannot be made. Any modifications after approval may require a new order and will be subject to additional charges.
Digital proofs are representations only. Actual printed colours may vary slightly from on-screen previews due to differences in monitors and printing processes. Pantone-matched colour requests are available for most products; please specify at time of order. We are not responsible for colour variations that fall within industry-accepted tolerances.
Summary: Branded and custom products are final sale. We stand behind our work — if the error is ours, we make it right.
All custom and branded products are produced specifically for you and are final sale. We do not accept returns, exchanges, or issue refunds on branded merchandise once the order has been approved and produced. This applies regardless of whether you change your mind, no longer need the items, or ordered the wrong quantity.
If Alexara makes a production error — including but not limited to the following — we will reprint, replace, or credit the affected items at no cost to you:
All claims for production errors must be submitted in writing (email) within 5 business days of the delivery date. Claims must include:
Claims submitted after the 5-day window may not be eligible for replacement or credit. Upon review and acceptance of a valid claim, Alexara will offer a reprint, replacement, or store credit at our discretion.
For print and signage products (banners, posters, business cards, etc.), if the printed piece does not match the approved proof due to our error, we will reprint the affected items at no charge. Client-approved errors (spelling mistakes, incorrect information on the approved proof) are not eligible for reprints.
In exceptional circumstances, Alexara may at our sole discretion approve an exchange or partial credit. This is not a guarantee and will be evaluated case-by-case. Any approved exchange must be pre-authorised in writing by Alexara before items are returned. Unauthorised returns will not be accepted.
Blank products (items with no customisation applied) may be returned within 14 days of delivery in original, unused condition with original packaging. Return shipping costs are the responsibility of the Client.
Standard production lead times are estimates only and begin upon receipt of full payment of deposit and written proof approval. We are not responsible for delays caused by supplier shortages, carrier delays, weather, or other circumstances outside our control.
Shipping costs are the responsibility of the Client unless otherwise agreed in writing. Risk of loss passes to the Client upon handoff to the carrier. We recommend requesting shipping insurance for high-value orders — please advise us at time of order if you require this.
Branded merchandise production may result in a quantity variance of up to ±5% of the ordered quantity. This is an industry-standard tolerance. You will only be charged for the quantity actually delivered.
Digital marketing retainers operate on a monthly basis. Either party may cancel with 30 days' written notice. Work in progress at the time of cancellation will be completed and invoiced. Prepaid retainer fees are non-refundable for work already performed.
Alexara cannot guarantee specific results (follower counts, click-through rates, conversion rates, or revenue) from digital marketing services. We commit to best practices, transparent reporting, and continuous optimization.
Upon full payment, the Client owns the final deliverables produced for them. Alexara retains the right to display completed work in our portfolio and marketing materials unless the Client requests otherwise in writing. All design work, templates, and systems developed by Alexara that are not specific to the Client's brand remain the intellectual property of Alexara.
The Client warrants that all artwork, logos, and content supplied to Alexara are owned by them or that they have the rights to use. The Client indemnifies Alexara against any claims arising from intellectual property infringement in client-supplied materials.
Alexara's total liability for any claim arising from an order or service shall not exceed the amount paid for that specific order or service. We are not liable for indirect, incidental, special, or consequential damages, including loss of business, lost profits, or reputational damage.
These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. Any disputes shall be resolved in the courts of British Columbia.
For questions about these Terms, to submit a warranty claim, or to request a pre-authorised return, contact us at:
Alexara Marketing Group
Surrey, British Columbia, Canada
info@alexara.ca
(778) 798-4936
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